Want to know the #1 question I’m being asked right now? I’m being asked, multiple times every day, if as a natural health practitioner or someone helping 1:1 clients, if it’s too late to get clients in the door before Christmas? Is it time to just pack up, go home, and wait for January? If you want more clients before Christmas, I’ve got 8 client generating strategies for you, tried & tested in my own clinic!

If this is your, you’re not alone! As the year draws to a close, many natural health practitioners find themselves wondering if they can still attract new clients. With the holiday season coming at us with full force, it might seem like people are more focused on festivities than on health consultations! However, this time of year can actually be a golden opportunity to grow your practice if you employ the right strategies. Today I’ve got some door-busting tips to ensure your client calendar stays full.

8 Client Generating Strategies Strategies to Bring In New Clients At Christmas for natural health practitioners, shares eight strategies I used to use in my clinic every year – and my clinic was flat out every December until the minute we locked the doors!

But first, let me challenge a four mindset beliefs you’ve all shared with me on this topic, that might be holding you back…

1. People are spending money on Christmas, they don’t have money for consultations.
TRUTH – people ALWAYS have money to spend on things they value or feel are important. Your job in marketing is to show them why they need what you offer.

2. It’s too late in the year to start someone on a health plan.
TRUTH – it’s actually a great time of year! How many people start the year with resolutions to get healthy, lose weight, or address a troubling health concern? With your plan in hand your client will be ready to hit the ground running on Jan 1!

3. If they wanted to get help, they would have done so already
TRUTH – just like you are juggling so many things in your life, so are they. It might have been on their mind all year to see a health prac for their issue, but they never found the time. Now with the looming deadline of Christmas, many are inspired to finally take action.

4. The economy is bad, they won’t have money to spend working with me.
TRUTH – it’s not about affordability, it’s about how much they value the service. Personal story here… I put off my pelvic mesh removal surgery all year because I didn’t want to pay the huge cost (or have the downtime either). Yet when my cat got bitten by a red-belly-black snake, I spent $8k without a second though to save him. (and yes, I can see my own mindset issue here lol… I’m working on it, promise!).

So with those out of the way, let’s talk about some strategies you can implement right now, to bring more amazing clients to your business before you close for Christmas!

1. Email your list. Now is the time to email your entire list, tell them your closure dates for Christmas, and recommend they book in asap to ensure they can see you before the closure. Remind them to stock up on herbs, supplements & whatever else they might need, as stock can be hard to obtain in January.

2. Use all your marketing channels. Whatever you use, jump on them now! What you just said in the email, say that again in a shorter version with a link to your bookings page.

3. Offer Gift Vouchers. We all have that friend or family member that is just so hard to buy for – your clients have them too. Offer gift vouchers they can give to friends or family. Considering bundling it with some other goodies to make a nice gift – and email this offer to your list.

4. Lean into the holiday theme. Consider running an “advent calendar” style event, where every day for 12 days you share something your audience will want to know about, or give them something useful. It’s a great time to share those meal plans, healthy Christmas recipes and craft ideas for the kids.

5. Holiday Health Challenge. Launch a fun and engaging health challenge that encourages participants to stay active and mindful during the holidays. This could be a 12-day challenge with daily tips, exercises, or mindfulness practices. Participants can share their progress on social media, creating a community vibe and spreading awareness of your practice.

6. Sell new year consult packages. Bundle up consults with some other value adds, like your PDF recipe book or mediation series, at a great price and sell these to your existing clients & promote in an email to your list. Also share this across all your channels weekly until you close for Christmas.

7. Build your list with “holiday survival guides”. People love these, and they build your list full of eager potential clients for the new year.

8. Festive Flash Sale. If you need to clear stock from your clinic, dispensary or business, a flash sale is a great well to get extra dollars in the door before Christmas.

What do you think? I’m sure there’s a least a few ways in that list that you can be building your business, getting more clients in the door and dollars in the bank before your close for the holidays!

 Let me know what you try, I’ll be keen to hear how you go!

Remember it’s the time of year to be using your email list. Send weekly emails to your list, regardless of how big or small the list is. Need a hand knowing what to write? I’ve got a 4 week email plan for the Christmas lead up on the blog, that you can check out HERE.

If you’re looking for help in your business too, I still have a few spaces left in my Black Friday offers. You can check them out HERE.

 Thanks for reading!

 Cass x