You all know by now, that I believe email marketing should be the cornerstone of everyone’s marketing strategy.  Yet time and again I have business owners & practitioners tell me they don’t email their list, because they don’t know what to say. Often, these are the same business owners and practitioners who tell me they haven’t got a enough clients either (do you see a link…?).  Now if you’re struggling for clients, I’ve got a post HERE you need to check out, 8 Client Generating Strategies you can use to bring more clients into your business before Christmas.  

But I digress….

With 4 weeks until most of you will close for Christmas, I wanted to give you a little guide to Christmas email marketing. I recommend emails be simple and straight to the point, three simple paragraphs in total. An introduction paragraph, a value-add paragraph and an offer paragraph.

Your emails don’t need to have fancy images (which might be too huge and blow our your clients inbox anyway), or have heaps of sections (the old-fashioned newsletter version is dead and gone). What it should be is simple, easily laid out and easy to read.  Keep it to a paragraph per section only, and share a link to your website, sales page or blog for more information. 

Remember the people receiving your emails are just as time poor as well all are, so respect their time and don’t write a huge missive!

Now onto my recommended Four Step Email Guide For End Of Year Bookings.

I want you to email your list weekly, starting right now. Don’t worry about the day or the time – oddly, my highest open rates are Saturday evenings. The great thing about email, is it will sit there until they’re ready to read it. So I want you to start by  sending your first email to your list immediately, then one per week until you close for break.

Here’s is what I recommend you share in each email. Follow my outline below, schedule 4 weeks of emails and just watch the extra bookings and sales roll in!

EMAIL ONE: send now to announce your Christmas closure dates & remind them to book.

Hi {person name},

Can you believe how fast the year has flown?! Me neither!  What are your plans for Christmas? My family and I are {share something so they can get to know you better}, which I’m excited about! I’d love to hear what you’re up to as well, hit reply and let me know.  With Christmas just around the corner I wanted to share my closure dates and share some information about a great {value piece you’ll share in the next paragraph}.

What’s proving really popular right now is {your value add / blog post / freebie / recipe} and I wanted to make sure you had a copy. My clients are loving the {something about the value piece} and I thought you would too!

Remember too, I close for Christmas on {date} and reopen in the New Year on {date}.  I want to make sure your health is on track over the closure, so please book in your follow up session with me asap.  Here is a link {booking link}, there’s a few spots left, and I look forward to seeing you shortly.

Thanks for reading, and I look forward to seeing you in clinic soon!

{your name}

EMAIL TWO: send 7 after the first email to remind about dates, encourage bookings, promote Gift Vouchers.

Hi {person name},

Thanks to everyone who’s already booked in their session with me for before Christmas, I can’t believe how busy my diary is right now! It means a lot to me that I get to help you, so thank you for trusting me with your health.

You all had such kind things to say about the {freebie / blog / post / recipe} I shared last week, that I wanted to give you a little something else. {add brief detail about the value add and a link}.

Now tell me, do you have someone in your family or friends who’s just so hard to buy for? Me too! Gosh it’s hard getting just the right gift for {insert your person}, as I always want it to be something that’s really helpful to them. I know you have people in your life like this too, and that’s why every year at this time I offer gift vouchers.  Gift vouchers are the perfect gift for that “hard to buy for” person, and this year mine come with {if there’s a freebie with it, share that here, like a herbal tea pack or essential oil gift}! You can buy vouchers HERE {share the link} and they have {time of validity} to use them.

Remember, there’s only XX days till I finish up for Christmas. The last day for consults is XX and the final day to order your herbs & supplements is XX.  As stock can be hard to get between December and February, I recommend stocking up a little so you have everything you need.

Enjoy your day and I’ll see you in clinic soon!

{your name}

EMAIL THREE: send 13 days after the first email, invite bookings & share a New Year Package.

Hi {person name}

Gosh you’ve all really stepped up to end the year on a high note!  I’m impressed how you’re all taking the opportunity to get your health in order before the year is out. That way you’ll be starting 2025 off right!

I was going through family recipes over the weekend planning for Christmas lunch, and I wanted to share something I found. This is a family favourite that we bring out every year, plus it’s healthy and nutritious! So you can indulge, without feeling guilty 😉 Check it out HERE {share a link}.

Speaking to many of you I know that health is on your mind for the New Year, and it’s a goal for many of you in 2025. I want to help you make your goal a reality so I’ve put together a super special New Year Package, just for my existing clients!  I’ve bundled together XX consultations at a VIP price, plus {supps / herbs / recipe books / meal plans / value adds} and I know it’s going to be exactly what you need. Check it out HERE {insert URL} and snap up a package!

A gentle reminder that I’m closed for Christmas from XX date, which is only XX days away now. Eeek time is flying by!  I still have XX appointments left if you want to see me before I close up.  Remember too, the last date to order herbs and supplements is XX.

Thanks for reading, look forward to helping you soon

{your name}

EMAIL FOUR: send 21 days after the first email or the beginning of the week you’re closing.

Hi {person name}

Just a few days now until I close up for Christmas! Thank you all for a wonderful year and trusting me with your health. It’s been a pleasure to help you all!

If you’re after a last minute appointment I have a couple of spaces just opened up {share the vacant spaces}. You can book them HERE {share a booking link}.

Reminder the clinic will be close from XX to XX and during this time {share your information around how you’re contactable, or not, and what they can do should they need support}. If you’ve ordered {herbs, supps, products} be sure to come collect those by XX.

Still looking for a last minute gift? I’ve got gift vouchers still available HERE {share URL} and my new year packages HERE {share URL}.

As a an end of year goodie for you all I’ve put together something to help you start the year off right! Check it out HERE {share a URL} (direct them to a detox blog, a audio mediation list on your website, or a new year related freebie).

I’ll be back in the clinic on XX and look forward to seeing you all again then! Until then, happy and safe holidays.
{your name}

So there you go, that’s templates for 4 emails, one for every week, until you close for Christmas, crafted to help you bring in those last minute booking and sales! Customise these templates to suit you, and include whichever offers, blogs or value adds you wish to share – these are merely suggestions.

Thanks for reading, and remember I still have BLACK FRIDAY SPECIALS available, that you can check out HERE.

Til next time,
Cass x