16 WEEK LIVE TRAINING GROUP PROGRAM WITH 1:1 SUPPORT
Move from “hope and pray” marketing to intentional action that gets real results! 16 week live training program with 1:1 support showing you the exact steps to successfully market your soulful business online.
DOORS ARE CURRENTLY CLOSED. JOIN THE WAITLIST.
You’ve been running your online business for a while now, or maybe you’re just starting out, but it’s going how you hoped.
You try to market your business, but you’re not exactly sure what to do. Planning would be great, but you’re not sure what to plan, or how?
Trying to be consistent, you pump out content for a week or two, then disappear again. Traction is illusive.
You’ve sent a few emails, even tried an ad or two, but you’re talking to no one. Your content just isn’t landing.
Your efforts tend to amount to a few random social posts and a bi-annual newsletter, that no one seems to read anyway.
Let’s face it, you’re not even clear about your niche or marketing message. I bet your audience isn’t clear about what you do either.
You got into your business to help people, managing marketing was never part of the plan.
There is a massive gap between where your business is, and the success you want to create. The bridge between the two is marketing.
Now imagine knowing EXACTLY how to market your soulful business, just twelve weeks from now…
You know the right marketing to get you the best outcomes.
Overwhelm is gone! With a clear plan you now simply activate with ease.
You are a step ahead with content batched & scheduled in advance,
taking all the pressure off!
You’ve created a Unique Marketing EcoSystem that will grow your business.
DOORS ARE CURRENTLY CLOSED. JOIN THE WAITLIST TO FIND OUT WHEN WE NEXT ENROL.
MEET YOUR MENTOR
Hi, I’m Cass!
I’m an ex-corporate marketing girl turned naturopath, who started a health practice as a solo parent from scratch. Blending my marketing prowess with my new business, I quickly created $10k+ months, turnover over $140k in year one. Year by year it built for over a decade, with $30k and $40k months, and 30+ clients a week.
I see soulful online entrepreneurs, making marketing mistakes that are costing them clients, revenue, and the success they deserve!
I’ve nailed the art of successful online business. Blending traditional marketing strategy with online business prowess, I created a business that helped so many people, whilst creating an income and lifestyle I loved!
Let’s be honest, your qualifications didn’t teach you how to market your business – otherwise you wouldn’t be here reading this right now!
I will show you how to create the right marketing ecosystem, get your niche and message crystal clear, and show you how to plan, batch & schedule your content.
Let’s create a better way for you!
Marketing Mastery is a six week live training implementor program for soulful online businesses, healers, helpers & coaches, ready to create growth with the right marketing.
In live trainings I step you through every element of marketing your business and how to blend these to create your own Unique Marketing Ecosystem.
You are supported through live group implementor sessions where you get the 1:1 help you need to truly master your marketing!
Marketing made easy with templates, workbooks & resources! Marketing plan templates & social media content planners are provided to make your creation super simple.
Payment Plan Available
DOORS ARE CURRENTLY CLOSED. JOIN THE WAITLIST TO FIND OUT WHEN THEY OPEN AGAIN!
The Marketing Mastery Program Cass has crafted is AMAZING! The content was well presented in a way that was easy for me to understand, even though I have no marketing knowledge. Her content module is life-changing! I am looking forward to implementing her strategies to go from content/social media overwhelm (and subsequently procrastinating and not putting out much content at all) to smashing it! Cass’s honest feedback throughout the program is invaluable and helped me get clear on my messaging and direction. Prior to taking this program I was ready to give up. I’d listen to different so-called experts and was left with lots of ideas and would try a little thing here, another there, but nothing would generate a consistent flow of clients. All I needed was Cass! After the program I know what to do, I know where I’m heading, and I now know how to generate a consistent income from my business. A heartfelt thank you Cass!!!
You are great at what you do, but your qualifications & skills never taught you how to market your online business. Let’s fix that!
This is what you’ll learn in Marketing Mastery…
Being super clear about your ideal client and your niche are foundations of getting your marketing right. We start by deep diving into these, to make sure you’re crystal clear.
I’ll show you how to create the right content pillars for your business, blending the unique elements of who you are & what you do in to magnetic messages that connect!
Understand the important elements of your website, SEO, being found in organic searches and more. Learn best practices that you can implement immediately to improve leads.
SOCIAL MEDIA 101
Delve into the various social media channels, learning where your ideal clients hang out. Understand the audience of each channel and the right types of marketing to use.
The gold nugget in the marketing toolbox, that so many entrepreneurs are missing! Learn how to build your list, nurture your leads and create increased open rates & conversions.
Content is king online. Understand what content marketing is, how to craft search engine friendly content & best practices. Impactful elements to start to improve your outcomes.
BATCH & SCHEDULE
Take the stress out of marketing by learning the simple steps to batching and scheduling. It’s easier than you think and using my process, you’ll be a pro in no time!
Never be stuck staring at a blank screen again! Learn my simple process to create content in bulk, that has great flow and impact. Plan a month of content in just one hour.
It’s time to start putting it all together, using the templates provided to make it super easy! Learn how to build an impactful marketing plan that take minimal time to execute.
Sales funnels can make your life easier, by putting lead generation on auto-pilot. Learn what a funnel is, why you need one, and how to create one that works for your business.
LEAD MAGNET MASTERY
You’ll learn about the different types of lead magnets, how to create them and when to use them. Determine the right one for your niche and plan the creation.
ONLINE PROGRAM 101
Learn the basics of creating your online program, course or membership. We cover simple tech tools, the formats to use and how to create a new revenue stream.
In just 12 weeks you’ll master your marketing!
Plus you get three BONUS pre-recorded sessions!
BONUS SESSION #1
PAID VS ORGANIC TRAFFIC
Wondering if you should be using paid or organic traffic builders & marketing in your online business? In this bonus session I’ll walk you through the pro’s & con’s.
BONUS SESSION #2
CREATING ENGAGED COMMUNITIES
This bonus session is your Facebook blueprint! Your options on Facebook and how to best use them to create engaged communities online.
BONUS SESSION #3
BOOST YOUR MARKETING WITH AUTHENTIC AI
In this bonus session I’ll teach you how to use AI to your advantage in your marketing, to make marketing every easier! More than a basic how to, I’ll show you the right way to use it so you get authentic content that sounds like you!
What you get…
Learn everything you need to know to market your online business successfully.
Live Training Calls – 12 in total – on zoom every week.
Live Group Implementor Calls – 12 in total to get 1:1 help from me.
Marketing Mastery online learning portal to access all replays, workbooks & templates.
Private Facebook group for ongoing help & support.
Every session recorded and replays in your online program portal.
Lifetime Access so you can come back again and again!
And the bonuses!
THREE bonus trainings – Paid vs Organic Traffic, Creating Engaged Facebook Communities, AND The AI Advantage- How to use AI to create authentic marketing.
A BONUS 1:1 live group implementor call one month after we finish, to get your questions answered.
Marketing Calendar & Content Calendar templates, making your plan creation easy!
An extra MONTH in the pop up group, for additional help & support.
Plus Pay In Full Bonus!
Receive a FREE ONE HOUR BREAKTHROUGH CALL with me, worth $495!
Your Progress Guarantee: if you attend the sessions, implement the marketing actions I set out and you don’t see tangible results, you’ll get a personal 1:1 with me, to guide you through your challenges.
I joined Marketing Mastery as I knew I needed to learn how to market myself, I was getting no traction. Previously I did a marketing program with another mentor and learnt nothing. However I gained so much from this program! Now I have clarity and confidence in my marketing. The tools provided were easy to use and stepped me through the process. Within 24 hours of putting my newly created marketing message on my website, I had my FIRST EVER discovery call booked! I gained so much knowledge and immediately saw results.
I’ve worked with many coaches over the years, but Cass is the ONLY one who really supported my business. Other coaches were a waste of time & money. She helped me launch my program and a new product, and walked me through all the tech step by step. Working with Cass I became really clear about my program, learnt the tech to create it, and launch it. We also launched my subscription box and affiliate program. I’m so grateful for Cass’s monthly mentoring!
If you get the opportunity to work with Cass, you should take it! She gave me new ideas and helped me craft marketing that works. She always focused on what was achievable for me, with family in mind. Cass could see why my sales funnel wasn’t converting and helped me craft a new launch process. I have clear direction now and I know what to do next. There is no one else I’d go to for marketing strategy in our industry!
What are the course dates?
Marketing Mastery from 2024 will be a 16 week program – 12 weeks of live trainings and 1:1 Group Implementor Calls PLUS an additional month in the pop up Facebook group, PLUS a bonus Group Implementor Call one month after we finish.
Marketing Mastery is currently earmarked to run ONCE in 2024.
I need details - dates, times, commitment hours?
Sure! I’m a details person too 😉 Let me tell you how Marketing Mastery runs. The sessions are delivered live, with replays available within 24hours. There is an online learning platform you’ll have access to, that will house the replays, workbooks, templates, calendars & any bonus material. The prep work is already loaded into the platform, you can access this as soon as you pay.
Course Delivery: Live trainings (modules detailed above) happen one evening per week, 2024 program is yet to be set, but likely will be a Wednesday evening. These sessions run for an 45-60mins with an opportunity for questions at the end. Session are recorded & replays available within 24 hours in the online portal.
Implementation Calls: implementation calls are group 1:1 sessions with me, that you can attend when/if you feel the need. Everyone who needs help can come to these calls, and I answer your specific questions in order of who arrived first etc.
In these sessions I can help you with any specifics relating to our marketing content. Need help with your message? Confused by social media? Not sure what marketing message to use? Jump on one of the implementation calls and I can help you.
Implementation calls happen once per week usually Thursdays at 10am (subject to change each cohort, based on student availability). Should you have questions and be unable to make it, there will be a questions thread in the Facebook group.
Time Commitment: the live trainings are 45-60 minutes each and the Implementor Calls are 60mins. As every session is recorded and uploaded to the online portal, you don’t have to attend live to all sessions, however I do encourage you to come live as often as possible, so you can ask your specific questions.
What is the program format?
Every session is delivered live on a zoom call, recorded, and uploaded to the online learning portal. You’ll get login access to this portal when you sign up. All materials, resources, templates and replays will be housed here. You will have lifetime access.
From 2024 there will be 1 live training every week, on different areas of marketing.
Each week there will be 1 group implementor call per week, for you to get help and support. This is not a training call and there is no new content. These calls are for you to receive help, so you only need attend if you need help or want to clarify something.
A month after the end of the program we have a bonus one hour group implementor session, for additional support. The point of this session is to give you a month to implement what you’ve learned, and come back with questions or queries.
What if I can't make the dates?
Attending the Training Calls live is best if you can, but if you can’t, the replays will be in the online learning platform within 24 hours.
There are multiple Implementation Calls throughout the program and I recommend you try to attend as many as possible. These may not be recorded, due to the confidential aspect of the business content (other people’s businesses) we may be discussing.
How long do I have access for?
You have lifetime access to the course, all the training replays, all workbooks, templates.
Be aware you will not have access to implementation calls if you don’t attend in person, as these are not always recorded for privacy reasons.
Are their refunds?
No as a digital program with lifetime access, there are no refunds for any reason. Please ensure you are happy with this before purchase.
What is the investment?
This is the most affordable marketing training you can do! The pricing for the next delivery will be released early in 2024. The program is DOUBLING in length in 2024, to give you extra time to complete the modules, as well as additional content.
You can choose to pay this upfront and receive a FREE 1:1 1 hour Strategy Session with me, where I can give you very specific advice regarding your business marketing.
You can also pay by payment plan, there are weekly, fortnightly and monthly options. Payment plan participants do not receive the FREE 1:1 Strategy Session.
Pricing quoted here is ex gst and in Australia dollars. GST will be applied during checkout.
What format are the modules?
Each module it taught live – they are not pre recorded. Some modules have a workbook or other resources, but not every module. This program is about taking action so there is 100% no fluff! We get straight to the point and leave you each session with specific action steps. Unlike other courses that are padded out and make you wait months to finish and be able to start implementing, this program is designed to be easily and immediately implemented.
Why is this program now 12 weeks when it used to be 6?
Marketing Mastery is structured as an intensive live implementor program. We get in, get it done, and start getting you results. However throughout 2023 I realised two things… one was I needed to add more modules, to cover everything. The second thing, was that you needed more time. So from 2024 the program will be 12 weeks of live training, followed by a month to catch up, ending with a bonus implementor call a month later. So all up we’ll work together for 16 weeks.
Dates for 2024 are yet to be released.