Strike Gold With SEO – SEO Basics For Entrepreneurs for Maximum Impact Online

Cass Duffill: Business Success Strategist & Marketing Expert

How to create SEO that attracts an abundance of website visitors to your online business

Strike Gold With SEO – SEO Basics For Entrepreneurs for Maximum Impact Online

The world of Search Engine Optimization (SEO) can seem intimidating, especially if you’re in a specific niche with unique challenges and competition. However, you don’t have to be an SEO guru to boost your online presence and drive more traffic to your website. By applying some straightforward strategies, you can optimize your site for search engines and attract your target audience effectively.

Let’s dive into these simple, yet powerful SEO tactics, that you can start implementing today to dominate your niche market.

Optimize Your Website Structure
Action Tip:
Make sure your website is easy to navigate. Organize your content into clear categories and use a logical URL structure. Ensure each page on your site is no more than three clicks away from the home page.

Create Quality, Niche-Specific Content
Action Tip: Write blog posts, guides, and articles that address the specific problems and interests of your target audience. Use your comprehensive keyword research to inform your content creation, making sure to answer the questions your audience is asking. Regularly update your blog with fresh content to keep your site lively and relevant.

Boost Site Speed and Mobile Responsiveness
Action Tip: Test your website’s loading speed using Google’s PageSpeed Insights. Work to optimize images, leverage browser caching, and minimize HTTP requests. Ensure your site is mobile-friendly, as a majority of users now access the internet via mobile devices.

Optimize Metadata for Each Page
Action Tip: Write unique and compelling meta titles and descriptions for each page of your website. Include your target keywords while also making it appealing for users to click through from search engine results pages (SERPs).

Invite Your Social Media Followers To Your Site
Action Tip: Share your blogs and content on social media platforms where your target audience is active. Interact with users by responding to comments, messages, and engaging in conversations to increase your online visibility and authority.

Monitor Your Progress With Analytics
Action Tip: Set up Google Analytics and Google Search Console to track your website’s performance. Monitor metrics like traffic, bounce rate, and conversion rate. Use this data to refine your SEO strategy over time.

Now these all might be great tips but many of you ask me “Cass, how exactly do I find keywords for my business?”. So my friend, this is how….

Easy Ways to Find The Right Keywords

Even if you’re not tech-savvy, you can still perform effective keyword research by following a simple process. Here’s a breakdown tailored for entrepreneurs and business owners who are new to the technical aspects of SEO:

Start With What You Know
Think about the words your customers use when they talk about your products or services. What questions do they ask? What specific phrases do they use? List these terms—they are your initial “seed keywords.”
Remember too, don’t waste keywords on your title or modality if no one will actually be searching for it (for example, “naturopath” has less than 100 searches per month Australia wide, so use other terms).

Dive Into Google Search
Use Google Suggest: Type your seed keywords into the Google search bar and see what autocomplete suggestions come up. These are commonly searched terms related to what you’ve typed.
Explore “People also ask”: When you perform a search, Google often provides a “People also ask” box with related questions. These are great long-tail keywords that real people are searching for.
Check the Bottom of the Search Results: Scroll to the bottom of Google’s search results to find the “Searches related to” section. This gives you additional related keywords.

Leverage Free Keyword Tools
Try Google Keyword Planner: Although it’s part of Google Ads, you can use it for free. It helps you discover new keywords and see estimates of the searches they receive.
Google Trends: Use Google Trends to see if certain keywords are becoming more or less popular, and to find seasonal trends.

Study Your Competitors
Look at Competitor Websites:
Visit the websites of your competitors and pay attention to the words they use, especially in menus, headings, and product descriptions. These are likely keywords they’re targeting. Plus a little “right click” on your mouse and you can “inspect” to see exactly what keywords they’re using.
Search Forums and Social Media: Look at forums, social media groups, or other online places where your target audience hangs out. Note the terms they use when discussing topics related to your niche.

Organize Your Findings
Make a List: Collect all the keywords you’ve found in a spreadsheet. You can organize them by relevance, search volume, or any other criteria that make sense for your business.
Prioritize: Start small. Select a mix of specific (long-tail) and more general (short-tail) keywords to begin with. Prioritize those that are highly relevant to your products or services and have a decent amount of search volume.

Test and Adapt
Implement Your Keywords: Use the selected keywords naturally in your website content, blog posts, product descriptions, and metadata.
Monitor Performance: Track how these keywords perform. Free tools like Google Analytics and Google Search Console can help you see which keywords are driving traffic to your site.

After the how, I get asked the what – exactly what goes into the keywords, how many words, characters or phrases? So here is your checklist:

Keywords – you want 1 to 5 keywords per page on each topic, I find 3 to 5 is best. One “primary” keyword which you’ll write first, followed by 1 to 4 others of relevance.

Focus Keyphrase – some SEO platforms allow a focus keyphrase, which is used to help search engines read and rank your pages. It is essentially the search term that someone would type in when looking for your content or service. Avoid clever wording here and just “say what it does on the tin”. A maximum of four words is best.

Meta Title – this is the key title that search engines will index and rate, so make sure it attracts attention and says exactly what the page is about (you’ll lose rank if it’s not so be careful). Best practice here is maximum 60 characters, but your websites SEO platform may be slightly different.

Meta Description – should include relevant information about the content on the page, with a maximum of 150-160 characters.

Keyword research doesn’t have to be overly technical. By using simple tools and relying on your own expertise about your business and customers, you can identify valuable keywords that will help potential customers find you online. As you grow more comfortable with the process, you can gradually experiment with more advanced tools and techniques.

I hope you’ve found this blog helpful, if you have it would be great if you could share it with your networks.

Thanks for reading!

Cass x

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