Shy Away From Sharing Your Genius Online?

Cass Duffill: Business Success Strategist & Marketing Expert

shy away from sharing your expertise online?

Shy Away From Sharing Your Genius Online?

One of the biggest factors stopping amazing entrepreneurs from growing their business online, is a fear of showing up and sharing their expertise. Sharing your genius online is the key to garnering a loyal audience or forever being surrounded by crickets! I realise that it’s natural for some people to stand out and be seen, while others are shrouded in self-doubt and fear, worried about what might happen if they take a step into the public realm. But the truth is, you’re an online business (at least in part) and the only way people will get to know you, is if you tell them about yourself.

If you find yourself happier to retreat into the shadows than share your unique expertise online, I’ve got some tips today to help you embrace the self-confidence you need to take the next steps forward. Let’s uncover some simple strategies that will help you embrace the spotlight that is sharing your genius online!

Recognize the Value You Hold

Before you can confidently share your genius with the world, you must acknowledge and accept it within yourself. Recognize that your knowledge, experiences, and insights are unique concoctions that no one else possesses. Your perspective can enlighten, inspire, and drive change, but it starts with believing in your value. Remember here that you don’t have to be the most knowledgeable person on the topic. Knowledge is a spectrum, there are people behind where you are at, that you can support and guide; just as there are people ahead of you, who can guide and support you. Your clients don’t expect you to be the leading global guru – they just want someone who knows enough to fix their problem.

Start Small and Specific

The thought of sharing your ideas with a vast audience might seem overwhelming. So start small. Share a brief post on LinkedIn or write a concise tweet. Choose low-risk environments where you can begin voicing your thoughts. Avoid diving into controversial topics initially; focus on specific areas where you feel most knowledgeable and grow from there. Sharing your expertise online doesn’t mean constantly being on video either – it’s about consistently sharing your message, in whatever ways work for you and your audience.

Create a Safe Space for Sharing

As you take baby steps online, develop a safe platform where you feel secure. It could be a personal blog, a private Facebook group, or a newsletter. Use this space to flesh out your ideas, invite trusted peers for feedback, and polish your content. The comfort of a controlled environment will boost your confidence.

Engage in Online Communities

Participate in forums or online communities related to your field. Start by answering questions or offering advice—show your expertise in practical, helpful ways without the spotlight. Building rapport within a community can eventually lead to confidence in sharing more prominent, original ideas.

Document Your Journey

Embrace the art of storytelling by documenting your journey. Whether it’s the lessons you’ve learned or the challenges you’ve overcome, sharing your personal or professional journey can be empowering. Highlight moments of growth and learning; these resonate deeply with audiences and will show your authenticity and relatability. Sharing stories of your journey is a great way to engage with your audience.

Educate with Content

Develop educational content on topics you’re passionate about. This can be through tutorial videos, informative blog posts, or infographics. Teaching others is a remarkable way to showcase your genius and provide value, building both your confidence and your audience’s trust.

Collaborate with Peers

Partner with a peer to co-create content. Working with someone else can alleviate the pressure of going it alone, and you’ll benefit from the combined confidence and encouragement. Collaborative webinars, joint blog posts, or co-hosted podcasts are excellent mediums to leverage.

Host Virtual Workshops

Hosting a virtual workshop or webinar is a great way to engage with an audience in real-time. The interactive setting allows you to showcase your expertise while answering immediate questions, demonstrating your competence and helping cement your status as an authority in your field.

Harness the Power of Testimonials

Request testimonials from clients who have witnessed your expertise in action. Displaying these endorsements provides social proof, enhances credibility, and boosts self-esteem.

Embrace Multimedia

Experiment with different media to find your comfort zone. If writing is not your forte, maybe you’re a natural on video, or your voice carries well on podcasts. Multimedia can also cater to various audience preferences, expanding your reach.

Be Consistent

Consistency helps in building a habit and a following. Decide on a realistic schedule for sharing content and stick to it. This predictable rhythm will not only attract and retain an audience but also fortify your confidence as you regularly put yourself out there.

Reflect and Adjust

Regularly evaluate your online presence. Which types of posts attract the most engagement? Where do you feel most competent? Use this insight to refine your approach and focus on what works best for you, incrementally increasing your online visibility and influence.


The vital step in showcasing your genius online is to begin. It doesn’t have to be a grandiose unveiling; a quiet introduction is perfect. Through small, progressive actions, your confidence will grow, allowing your online persona to embody the brilliance of your real-world genius. Whether it’s sharing bits of knowledge, documenting your journey, or engaging in communities, each step is a brick in the pathway to a rich online presence. You have an abundance to offer to a global audience hungry for your insights; let go of inhibiting trepidations and share generously. In time, you’ll find that the online universe is a great space to build connections and help the people you love to support.

Thanks for reading, I hope you got some great insights today!


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