The Business of Healing: Set up & Monetise for Success

Cass Duffill: Business Success Strategist & Marketing Expert

The Business of Healing: Set up & Monetise for Success

In an era where virtually everything can be done online, the health and wellness industry is no exception. Passion-led healers and helpers like naturopaths, nutritionists, coaches, and therapists are finding immense value in digital entrepreneurship. Starting an online healing business is not only feasible but also very rewarding, both for personal satisfaction and revenue generation.

In this blog post, I will outline how to set up your online healing business, introduce productivity systems and automations, and explore effective monetisation strategies. And I promise to cover not just the most important tips but also those lesser-known gems that will set your healing business apart from the rest!

Setting Up Your Online Healing Business

1. Defining Your Niche
First and foremost, identify your specific niche within the health and wellness industry. This could be anything from holistic nutrition, sports nutrition, naturopathic medicine, to life coaching, or mental health therapy. The more specific your niche, the easier it becomes to tailor your services and marketing efforts to your target audience.  

2. Crafting a Unique Selling Proposition (USP)
What makes you different from other coaches, therapists, or nutritionists? The answer lies in your unique selling proposition. It can be your approach to healing, your own journey, or the unique techniques you use. Understanding and articulating your USP helps you stand out.

3. Curate your Offer Suite
Map out your offers and services, the pricing for each and the inclusions. Look at your offers from a place of what your ideal client needs. I know that in your training you were taught that an initial consult and a follow up were enough, but that just isn’t true.  Your clients have specific needs and issues, and are looking for specific outcomes. Tailor your offers to what they need and the outcomes they are seeking, consider revenue streams like:

– packages of appointments

– group services / hybrid

– online programs with or without consults & support

– DIY and self paced solutions

– digital products like ebooks, meal plans and health programs

– communities and memberships

This isn’t an exhaustive list, there are plenty more! Think beyond the constraints of a typical “initial and follow up” one-to-one model and offer your clients a truly transformative experience!

4. Establishing Your Online Presence
Develop a professional website that clearly explains your niche, your USP, and the services you offer. Cross-platform visibility is another crucial aspect. From Instagram reels that depict “a day in a life” to Pinterest boards filled with self-care tips, don’t shy away from creatively expressing your brand essence. 

More than just a website, think about the places and spaces your ideal clients might find you, and where you might like to market yourself online.  Think about:

– social media channels where your ideal clients hang out

– online media they read that you could write articles for

– communities and memberships they might be a part of, that you could guest in

Productivity Systems and Automations
5. Appointment Scheduling Systems
This is a key area of building your business online, and I recommend to start the way you want to finish. When you start up you will be focused on keeping costs down buy using free or low cost software, but will this grow with you?  When paid options start from only $49/mth, you are well placed to amend your budget and find that extra $50 a month  – as changing platforms once you’re busy is not an easy task! 

Online healing businesses require tremendous organisational effort and it’s part of showing a professional face to potential clients. Online bookings are a MUST as statistics show us most client bookings are made outside of normal business hours.  Here are some clinic software and appointment setting platforms you might investigate:

Calendly or TidyCal are low cost options to start you off

Cliniko or MyAppointments are great lower cost clinic software solutions.  I started my clinic on Cliniko and ran it here for over 6 years. I only moved platforms when I need to add groups and private chat.

 – SimpleClinic is another great platform, created by practitioners for practitioners.  Pricewise it’s a bit more than Cliniko, but does offer some great integrations, features and support.

 – Practice Better is the platform I ended up using in clinic, as it offered more options for packaging appointments, group programs, delivering online modules and it also had a great private chat feature.  All client communication was funnelled into the chat function, which made communications much more efficience.

6. Digital Onboarding of Clients
The onboarding process can be a time-consuming task. Digitize and automate client intake forms using Google Forms or Typeform. You can also set up automatic email responses that provide all the required information after a client schedules a session. 

I also recommend creating a “client welcome pack” outlining key information, such as costs & inclusions, and your cancellation policy. In my clinic I took this a step further and created a 3 module “online program” that was my onboarding call the “Health Haven Way”.  It delivered the client welcome pack as well as 3 videos I recorded, sharing information that would start their journey well (such as my views on food and healthy eating, the reasons for working with me, and the final module was about their motivation and desire for change).  

7. Project Management Tools
You might find using project management tools useful such as Trello, ClickUp or Asana to plan your marketing strategies, your business set up and strategy, manage your blogs, and track client progress. By taking a visual approach to your to-do lists and planning boards, these tools can enhance productivity.

Monetising the Business Effectively
8. Diversify Your Income Streams
Don’t depend solely on direct client work to generate revenue. Consider other avenues such as online courses, e-books, webinars, or affiliate marketing. Hosting wellness retreats or workshops can also add another dimension to your business.  I’ve suggested quite a few options earlier on, under Offer Mapping.

9. Seek Partnership Opportunities
Collaborate with other professionals in the wellness industry. Cross-promotions or package deals can offer more comprehensive services to your clients while expanding your own reach.

In conclusion, the business of healing is a deeply satisfying path that allows you to leverage your passion for wellness and help others achieve their health goals. By adopting a strategic approach to setting up your practice, automating systems, and monetising effectively, you can ensure your online healing business thrives and leaves a lasting impact. Remember, when passion meets purpose, great things happen!

I hope you enjoyed this blog, thanks for reading. If you’d like to continue the conversation come join my free group, Soulful Entrepreneurs Hub.

Cass x


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