Tell me, what are the big goals you have for your business? What did you plan to achieve? Are you working to make those goals a reality?  Do you want to have consistent $10k months?  Perhaps it’s a six figure income?  Do you want to create a huge online following?  

Whatever it is you want to achieve, let me tell you the one thing you do need – A PLAN.  Without a plan, your goals are just a wish.  With a plan you can create concise action steps that will bring you closer and closer to your goal.  

The other foundational element I find my clients struggle with is FOCUS.  You have so many amazing skills and could so so many things – but that doesn’t mean you should! When you can focus clearly on one element of your business at a time, you’ll obtain much better outcomes.

With those two foundations in mind, let me tell you…

The top three things holding you back from creating the business success you deserve!

Number 1 – Marketing (lack of or inconsistency with).

Marketing your business is actually much easier than most people think.  It takes two simple elements – a plan and consistency.  Without a plan you don’t know what your aim is, you’ll find yourself wasting away hours on social media or canva, getting very little traction for your time.

The second element lacking in marketing is consistency.  People won’t buy from you, or book in with  you, just because you post on one occasion about your services.  Potential clients need to get to know you. They need to see something in you they can relate to, aspire to, and then chose to work with you.  A scatter gun approach to marketing where you post regularly or a week then stop for a while, just won’t get any impact.  You’ll also be fighting social media algorithms that will lower your engagement for being inconsistent.

Touch-points: these are all the points throughout their jouney where you/your business/your brand “touch base” with the client.  This could be in the form of a consult, an email, a phone call, a downloadable workbook; a follow up call; an sms…anything where they are in contact with you or your business.

Customer journey/experience map: think of it like a flow chart.  Throughout the experience what are all the times and all the ways that you connect with your client?  You’ll need to note these down. We want to know every…single..one, as they create the chain that is your customer experience.

Customer journey:  It’s the offer you make, the journey of transformation you want to take your client on.

So how do we create our customer journey map? I like to do it on post it notes (’cause I’m old-school) but you can also use programs like Trello or Asana, you could write it in Word or an Excel sheet. 

The reason I prefer Post-Its or Trello is the ease of swapping things around. As you get going through it, you might see that for example, your “workbook download” is better to happen after your “follow up email”.  So using something you can easily change around is a bonus.

What you’re going to do is write down every touch-point you have with the client. Every time you have contact with that client.  Let’s say for our weight loss client we have the following in their journey with us:

– initial consultation, a few follow ups and a final consult, over about 3 months

– a workbook on goal setting

– a meal plan and food journal

– emails when they sign up, weekly emails to touch base and a congratulations email at the end

– weekly coaching calls

Now, with all your little post-it notes, lay them out in the way that makes the most sense in your customer experience.  Then review it – do you have enough consults? Too many emails? Is the goal workbook useful or not?  This way you can craft the ultimate customer experience.

Join me in the next in this blog series on the Customer Journey – mapping the inbound experience (the clients that are interested enough to sign up to your list, but haven’t bought from you yet).

So get those post it notes out and join me on the facebook group to share you a-ha’s! Trust me, there’s always lightening bolt moments doing this process..

Let’s do this!

Cass xx